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The Tourism Industry Association of Canada is the voice of Canadian tourism. Founded in 1930 to encourage the
development of tourism in Canada, TIAC serves today as the
national private-sector advocate for this $74.7 billion sector, representing the interests of the tourism business community
nation-wide. Based in Ottawa, TIAC takes action on behalf of
Canadian tourism businesses and promotes positive measures
that help the industry grow and prosper.
TIAC is responsible for representing tourism interests at the
national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit
the sector’s growth and development. TIAC’s membership reflects partnerships among all sectors of the industry,
and provincial, territorial and regional tourism associations,
enabling the association to address the full range of issues
facing Canadian tourism.
While Canadian tourism includes large national and multinational
companies, the majority of businesses in the sector are
small- and medium-sized enterprises:
- 79% have fewer than 20 employees;
- 19% have 20-99 employees;
- Just 2% have 100 or more employees.
Canada’s tourism success stems from its unique and plentiful attributes as a destination, the professionalism and dedication
of operators and the tourism workforce, strong marketing
efforts through government and industry partnerships,
and a cohesive national association of tourism businesses
that gets results on behalf of its members. TIAC is helping the
Canadian tourism industry build on its impressive achievements
and further increase its important economic and social
contribution.
TIAC’s membership includes more than 400 direct and over
4000 affiliate members in the following categories:
Tourism Businesses: Businesses that offer goods and/or
services directly to visitors and travel consumers. TIAC recognizes
tourism business operators in a number of different
categories: accommodations; Airports; Attractions; Concert Halls; Convention Centres; Duty-Free Shops; Festivals/Events; Restaurants & Foodservice Providers; Sports Arenas; Transportation; Travel Services; Travel Trades
Destination and Provincial/Territorial Marketing Organizations
(DMO/PMO): Organizations focused on the marketing
and promotion of a provincial or regional tourism destination.
Sectoral Organizations and Associations: Organizations that
are membership-based and represent tourism issues for a
specific segment or industry within the tourism sector
Suppliers: Businesses that sell goods and/or services to tourism
businesses
Media: Communications organizations that provide the
service of reporting travel & tourism stories to the public,
consumers or the industry
Government Departments/Agencies: Federal, provincial or
municipal departments or agencies that promote or support
tourism or economic development
Educational: Schools or colleges with a tourism curriculum, or
individuals or students that belong to member institutions
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TIAC's
logo is a visual expression of its role as the voice of Canadian
tourism and an agent of positive change. Bold, upward-reaching and
intersecting strokes represent the two pillars of Canada's tourism
success: its products and its people. The partial silhouette of a
maple leaf reflects the pan-Canadian scope of TIAC's membership and
of its actions on the industry's behalf. It is positioned beneath
and within the pillars, depicting the organization as a source of
strength and support for the industry, and conveying a sense of inclusiveness
and responsiveness. Red tones capture the ideas of passion and action,
while silver-grey embodies professionalism and a forward-thinking
approach.
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